Pisteyo
Marketing Impact — Since April 2026
Before you started (prior 12 months) vs. since — results & systems built
Internal Use Only
🚀
Broad growth on the website, plus a stack of new systems
Since April 2026, the site is averaging 1,782 sessions/mo (+76%) and 1,449 active users/mo (+119%) against the prior-year baseline, with organic search up 40% and engaged sessions up 73%. Alongside the numbers, the period delivered a technical SEO overhaul, a new LinkedIn strategy, and a set of AI workflows (page builder, personalized outbound, automated reporting) that expand what the team can do next.
By the Numbers
Website results — prior 12 months vs. since April
Day-normalized monthly averages. "Before" = the 12 months ending March 31, 2026; "Since" = April 1 – July 19, 2026.
Active Users / mo
Before663
Since1,449
↑ +119%
Sessions / mo
Before1,010
Since1,782
↑ +76%
Organic Search / mo
Before302
Since423
↑ +40%
Engaged Sessions / mo
Before420
Since726
↑ +73%
Page Views / mo
Before1,534
Since2,614
↑ +70%

The story in one line: more traffic, more engaged users, and a growing share coming from organic search — while engagement rate held steady (~41%), meaning the extra volume didn't come at the cost of quality.

SEO is the compounding piece. Organic search sessions are up ~40% since April. The technical SEO overhaul and the AI-assisted landing pages typically take 3–6 months to fully show in rankings, so this is early — the trend is the encouraging part.

New demand signals are now being measured. Contact-form fills, win-stories clicks, and file downloads weren't tracked before this period — site instrumentation added during the overhaul now captures them. That's new visibility into the funnel, not a like-for-like growth comparison, so it's reported separately below.

Beyond the Website
Other channels
Early signals from channels outside GA4.

LinkedIn — new strategy

  • Since the May 18 strategy change, clicks/week roughly doubled (15 → 30) and engagement rate rose from 4.25% to 5.98% (+41%).
  • Reach up modestly (+13%/wk); followers grew fast but front-loaded. Full detail in the companion LinkedIn New Strategy report.

Cold email

  • Initial campaign reported a ~70% open rate and moved from 0 clicks to a meaningful number — early demand-generation signal.
  • New personalized system (per-company intros + NotebookLM podcasts), in use and operational — we used it for the Modern Stack Invitational to engage attendees prior to the event.
What Was Built
Systems & capabilities delivered
Beyond the metrics, the period produced durable assets and workflows that expand what the team can do going forward.

AI workflows built

  • SEO / Website Page Builder — faster page builds and expanded SEO capacity.
  • Personalized Outbound Workflow — researches each company, writes a personalized email intro, and generates a per-company podcast; pre-processes leads for Zandy.
  • Automated reporting — manual → near-automated; ~1–2 hours saved per week.
  • Lovable Build Workflow — system in use and operational.

Strategic capabilities

  • Syd voice agent (Lovable build on the back end) — for securing executive contact info & qualified sales appointments.
  • AI-intelligence-briefing SEO landing pages with app-preview CTA — positive early search trends (SEO matures over 3–6 months).
  • Personalized cold email system — intros + podcasts tailored per company and role.
  • New LinkedIn strategy — improved clicks & engagement within weeks.

Objectives delivered

  • Brand voice defined and applied.
  • Total technical SEO overhaul of the website.
  • GTM materials curated & collated — Pisteyo Overview, Win Stories / testimonials, Copilot Studio Workshop one-pager & outline, Readiness Audit one-pager — for a more organized sales motion.
  • Names & one-pagers delivered for Zandy, Leonidus, and Wimberly.
  • Built 3 custom landing pages — one for each of those products — designed to sell them to cold traffic.
  • LinkedIn upgrade delivered next-day.
  • Partner video — coordinated messaging and scheduling for a half-day shoot and approved the video editing.
  • 19 social-media video posts created from the partner-video footage.
  • Modern Stack Invitational demo — coordinated a high-stakes, on-the-spot demonstration of a voice-agent phone call in real time.
  • Migrated the new 100-company list into Zandy.
  • Transferred CRM contacts, deals, and accounts into our in-house CRM, Zandy.
Full Data
Complete Numbers — unedited
Every website metric behind this report, prior-12-month monthly average vs. since-April monthly average. Newly-instrumented metrics (no prior baseline) are shown separately — nothing omitted.
Website Metrics — Before (Apr 2025–Mar 2026) vs. Since (Apr–Jul 2026)
day-normalized monthly averages · source: GA4
Metric (monthly avg) Before Since Change
Traffic & engagement (like-for-like)
Active users6631,449+119%
Sessions1,0101,782+76%
Page views1,5342,614+70%
Engaged sessions420726+73%
Organic search sessions302423+40%
Engagement rate41.6%40.7%— flat
Form starts33108+224%
Newly instrumented this period (no prior baseline)
Contact-form fillsnot tracked13.6new
Win-stories clicksnot tracked17.4new
File downloadsnot tracked16.9new
Method. Source: GA4, pulled live 2026-07-21. Averages are day-normalized monthly figures (total ÷ days × 30.44); baseline = the 12 months ending Mar 31, 2026; "since" = Apr 1 – Jul 19, 2026.