📱
The new strategy lifted engagement, not just reach
In the ~9 weeks since the strategy launched May 18, clicks per week have roughly doubled (15 → 30) and the engagement rate rose from 4.25% to 5.98% (+41%). Reach grew more modestly (impressions +13%/wk), and the page added followers faster overall (+71%/wk). The clearest, most sustained gains are in the quality signals — clicks and engagement — which is exactly what the strategy targeted.
The Headline
Per-week averages — before vs. since May 18
"Before" is Apr 26 – May 17, 2026 (the earliest LinkedIn export data available, ~3 weeks). "Since" is May 18 – Jul 18, 2026 (~9 weeks). Both shown as day-normalized weekly averages so the different window lengths compare fairly.
Clicks / week
Before15
Since30
↑ +100%
Engagement Rate
Before4.25%
Since5.98%
↑ +1.73pp
New Followers / week
Before60
Since102
↑ +71%
Impressions / week
Before719
Since811
↑ +13%
What Has Worked
What has worked
A read on the new strategy, weighted toward what's holding up.
Engagement quality is the clear win. Clicks per week roughly doubled and the engagement rate climbed from 4.25% to 5.98%. The audience is interacting more with each impression — the point of the strategy shift was better resonance, not just bigger numbers, and that's showing up.
Reach grew modestly. Impressions are up ~13% per week — a smaller move than engagement. That's consistent with a quality-over-volume approach, but there's headroom to grow reach without sacrificing the engagement gains.
Followers grew fast, but front-loaded. The page added 903 new followers since May 18 (vs. a 60/week pace before), but that was concentrated in late May and June — a few standout posts — while recent weeks have been quiet (single digits).
Full Data
Complete Numbers — every week, unedited
All LinkedIn weekly figures behind this report (weeks ending Sunday). Weeks since the new strategy (May 18 onward) are highlighted. Nothing omitted.
| Week ending |
Impressions |
Clicks |
Engagement Rate |
New Followers |
| Apr 26 ∗ | 36 | 1 | 2.78% | 0 |
| May 3 | 599 | 9 | 3.34% | 11 |
| May 10 | 519 | 6 | 3.47% | 128 |
| May 17 | 1,107 | 31 | 5.15% | 48 |
| May 24 | 673 | 13 | 3.57% | 8 |
| May 31 | 701 | 7 | 2.85% | 422 |
| Jun 7 | 842 | 31 | 5.34% | 173 |
| Jun 14 | 917 | 35 | 6.54% | 239 |
| Jun 21 | 745 | 56 | 9.93% | 46 |
| Jun 28 | 795 | 34 | 6.42% | 4 |
| Jul 5 | 636 | 22 | 4.87% | 2 |
| Jul 12 | 1,024 | 49 | 8.50% | 5 |
| Jul 19 ∗ | 853 | 18 | 4.45% | 4 |
Method & notes. Source: LinkedIn Page analytics exports (content + followers), merged across all available exports. LinkedIn's native export only reaches back to April 26, 2026, so the "before" baseline is ~3 weeks; the "since" period is ~9 weeks. Per-week figures are day-normalized (total ÷ days × 7) so the unequal windows compare fairly. Engagement rate = (clicks + reactions + comments + reposts) ÷ impressions, matching LinkedIn's definition. New followers are net new per week (the export does not provide a running total). ∗ Apr 26 and Jul 19 are partial weeks at the edges of the data (data runs Apr 26 – Jul 18); they are included as-is.